Kirby Wadsworth

Storyteller, Team Builder, Demand Driver, Marketing Technologist, Strategic Visionary Author of Amazon 5-Star book, "Recommend This! Delivering Digital Experiences People Want to Share" ★ Forbes Top 10 Most Influential CMOs ★ Top 50 Marketing Thought Leaders ★ Top CMO on Twitter ★ B2B Killer Content Award ★ Webby and W3 Awards ★ Sirius Decisions Return on Marketing and Sales Integration Award Expertise * Data-driven / technology-driven marketing that drives revenue * Messaging and execution that breaks through the noise * Global marketing teams that deliver CMO - Mendix Lead all marketing functions for B2B SaaS company. Repositioned offerings, redesigned demand generation and rebuilt martech resulting in 3x increase in qualified pipe. CMO - Limelight (LLNW) Lead all marketing functions delivering strategic turnaround of global CDN. VP Global Marketing - F5 Networks (FFIV) Lead all customer facing demand and communications during rapid growth ($300-$1B) phase of leading networking company. Top of class MBA graduate from Northwestern University’s Kellogg Graduate School of Management. Volunteer for several non-profit organizations including MGH Pediatric Surgical Research Laboratory. Specialties: Marketing Automation, Demand Generation Campaigns, Demand Generation Programs, Marketing Organization, Global Marketing Teams, International Marketing, Startup Marketing Strategy, Field Marketing, Product Marketing, Product Management, Partner Marketing, Product Requirement Definition, Messaging, Positioning, Repositioning, Branding, Lead Generation Programs, Demand Creation, Business Development, General Management, P&L, Venture Funding
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Recent Posts

Take These Five Steps Now to Secure Critical Infrastructure

January 06, 2017

Protect industrial systems by executing these simple strategies before the next cyber attack.

Enough already with the cyber finger pointing.  It's Time to Act.

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Hacking Too Close to Home: Why the Vermont Electric Grid “Laptop” Malware Matters

January 02, 2017

The recent political furor over state sponsored hacking took an ugly and dangerous turn, on the morning of December 30th when a tiny Vermont electric utility reported that Grizzly Steppe – the spear-fishing process used to access DNC emails – had been found on one of their systems.

Vermont Governor, Peter Shumlin issued a statement accusing Vladimir Putin of attempting to hack Vermont’s electrical grid, and many others follow suit.

And there appears to be a good chance that the malicious code found on a Burlington Electric laptop is evidence of a state sponsored cyberattack.

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